Have you ever imagined a simpler, more natural way of living?

In the Nordic countries, vegan living is more than a choice. It is a way of life that stays close to nature and respects living things. From food to daily care, people believe that every small choice can help make the world better.

At VANA, we bring this Nordic vegan philosophy into our fragrances and body care, so you can experience the benefits of vegan and sustainable choices in everyday life.

In the Nordic countries, people often choose to live without excess or waste, in harmony with nature. This is also at the heart of vegan living. Vegan products contain no animal-derived ingredients such as beeswax, lanolin or animal-based fragrance materials. Instead, they use plant extracts and innovative, sustainable ingredients to offer gentle skin care while reducing their environmental impact.

Many brands have already begun putting vegan and sustainable ideas into practice in Nordic life. For example:

🥛 Oatly (Sweden): a globally recognised vegan oat milk brand focused on environmental responsibility and lower carbon emissions, encouraging plant-based alternatives to traditional dairy.

🧀 Violife (Greece, popular in Nordic markets): a vegan cheese brand offering delicious dairy-free alternatives that have become popular with Nordic consumers.

👖 Filippa K (Sweden): a sustainable fashion brand committed to vegan and sustainable fashion, avoiding animal leather and wool.

The success of these brands shows that vegan living is more than a trend. It is a way to care for the environment and reduce harm to animals. In fragrance and body care, VANA is also helping to bring about this change.

Why do Nordic people embrace vegan living?

💚 Respect for life: Nordic countries have long supported animal welfare. Many restaurants, supermarkets and even hotels offer vegan options, making it easier to bring vegan choices into everyday life.

💧 Care for the environment: choosing plant-based products can reduce carbon emissions and water consumption. Brands in countries such as Sweden and Denmark are developing environmentally considerate vegan products to reduce unnecessary resource use.

🌿 A preference for natural, healthy living: Nordic people appreciate simplicity and purity. From food to care products, they often prefer options without unnecessary additives or animal ingredients, helping body and mind return to a natural balance.

Vegan fragrance: inspiration from Nordic forests

Imagine a walk through a quiet Nordic forest, where the air carries the fresh scent of fir, pine and morning dew. This is the inspiration behind VANA’s vegan fragrances.

Our fragrance and body care collections contain no animal-derived fragrance materials. Instead, pure botanical extracts, woody notes, flowers and fruit create comforting scents that bring the embrace of Nordic nature into your home.

The characteristics of VANA’s vegan fragrances:
🌱 100% vegan fragrance, without animal-derived fragrance ingredients.
🌍 Sustainably sourced plant wax.
♻️ Environmentally considerate packaging, with bottles made from 100% recycled rPET plastic.

Making sustainability simple, one day at a time

Vegan living is not an extreme choice. It begins with small everyday actions. You may already have tried Oatly oat milk or worn sustainable clothing from Filippa K. Now you can also start with fragrance and body care, choosing vegan products that are kinder to you and the environment.

Whether you light a warm vegan scented candle or choose an animal-ingredient-free body lotion, each choice brings us closer to the Nordic ideal of a naturally simple life in harmony with the world.

Let VANA accompany you as you discover the appeal of Nordic vegan living through fragrance and care. 🌿✨